Many local businesses will avoid online review management for fear of getting a negative review. This is a horrible practice and should be avoided at all costs.
While there are measures that can be taken to prevent or occasionally take down bad or fake reviews, it's impossible for Fiveoak or anyone to completely control what someone says about your company online, otherwise, reviews would lose their credibility. Having that been said, Fiveoak does use color psychology to help encourage customers to reach out to you directly with any concerns, versus leaving a negative review online.
For the most part, without requesting reviews, most companies will receive a handful of great reviews and a handful of bad reviews. Fiveoak allows you to get reviews from the majority of clients who love your product and service, but don't usually take the time to write a winning review on their own, thus pushing up your review count and rating. Also, studies have shown that it is better to have more reviews, even if a few of them are negative.
Not only are reviews great for helping new customers find you but they help give you the needed feedback to keep your business on the cutting edge by understanding your customer's needs. Responding to and addressing reviews is highly respected by prospective customers and will help your business grow in multiple ways. People who take their business' seriously, take their reviews seriously and those are the business that truly succeed.
